Exploring New Markets Together: Insights into Japan’s Diversification Strategy and Opportunities for Cooperation

03. Juli 2025, Berlin

As global supply chains shift and geopolitical uncertainties rise, companies in both Germany and Japan are rethinking their international strategies. While German firms continue to search for the right approach to diversification, many Japanese companies are already actively expanding their footprint – particularly in Southeast Asia, South Asia, Middle East, and Africa.

This growing engagement opens up new opportunities for cooperation. What can German businesses learn from Japan’s approach? And how can they benefit from this dynamic development?

Together with the Japan Bank for International Cooperation and Germany Trade & Invest, the OAV invites you to take a closer look at Japan’s diversification strategy and explore untapped business potentials beyond the traditional markets.

PRELIMINARY PROGRAM

•  2.30 pm Opening Remarks
  Julia Braune, CEO, Germany Trade & Invest
  C. Michael Illies, Member of the Board, OAV and President & CEO, C. Illies GmbH & Co. KG
  N.N., Japan Bank for International Cooperation
• 2.40 pm Latest Trends of Overseas Business Operations by Japanese Companies
  N.N., Japan Bank for International Cooperation
• 3.00 pm Latest Trends of Overseas Business Operations by German Companies
  Achim Haug, Director East Asia, Germany Trade & Invest
• 3.10 pm Case study: Collaborations between German and Japanese Companies
  N.N., Japanese or German company representative
• 3.20 pm Steps Forward: Seeking Mutual Growth for German and Japanese Companies
  N.N., Japan Bank for International Cooperation
• 3.30 pm Discussion
• 4.00 pm Closing and Get-Together