Digital Marketing Insights in China: Exploring Trends and AI's Influence

16. November 2023, Online

In recent years, China has emerged as a global leader in the field of e-commerce and digital marketing. The country has witnessed an unprecedented surge in online commerce and has become one of the most dynamic and innovative markets worldwide.

Not only does it host the world's largest e-commerce market, but the dynamic environment also offers a wide range of marketing opportunities and new perspectives with global influence. This development has been propelled by the advanced use of technologies such as artificial intelligence and big data, which, through best practices and innovative ideas, provide a deeper understanding of the market.

In our webinar on Digital Marketing Insights, Sinolytics will provide a comprehensive overview of the e-commerce landscape in general. Following that, eTOC will present the latest trends in digital marketing in China. Using practical insights, we will address key questions such as how companies can successfully position themselves in the market and how artificial intelligence is currently and will continue to reshape the marketing landscape.

How can companies successfully position themselves in the market?
How is artificial intelligence currently and will continue to reshape the marketing landscape?